ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…
ITV
ITV Creative social media chief takes top role at Cheil
Cheil UK has hired ITV Creative chief Laura Gibson – who has led social campaigns for Love Island, Britain’s Got…
Love Island stars pump up NHS blood donor campaign
NHS Blood & Transplant is aiming to attract younger blood donors by enlisting the help of the cast of Love…
Somethin’ Else grabs slice of Saturday Night Takeaway
Content agency Somethin’ Else has strenghtened its relationship with ITV by landing the the social media brief for the upcoming…
Somethin’ Else scoops I’m A Celebrity social media
Content agency Somethin’ Else has received an early Christmas present from ITV after being handed the broadcaster’s social media content…
ITV programmatic deal to sync TV with online ads
ITV has become the first broadcaster to offer brands the chance to sync their TV spots with online ads under…
Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…
Digest blitz piggybacks BBC and ITV
Reader’s Digest UK has unleashed a major Christmas direct mail campaign, under BBC and ITV branding instead of its own,…