Data industry urged to take action for greater equity
The data industry needs to up its game on diversity and inclusion and “take action for greater equity” or risk…
technology
Just 9% of CMOs reckon martech stack is working well
Retail marketing chiefs may have weathered the turbulence of the pandemic and the headwinds of economic volatility, but their legacy…
Marketers plot metaverse budgets, public still clueless
Marketers might be gearing up to plough their budgets into the metaverse but they admit consumer education is needed, with…
Tech and data firms in demand as new FCA rules loom
Finance firms are increasingly turning to tech and data insight companies in their quest to meet new Financial Conduct Authority Consumer…
CMOs to spend, spend, spend on tech, digital and data
The economy might be tanking, with some financial analysts claiming the UK is already in recession, but more than three-quarters…
Why are we waiting? Retailers in dock over CX failings
UK retailers might talk a good game about omnichannel marketing – ensuring they target shoppers at every touchpoint – but…
Wunderman retains Samsung pan-Euro CRM business
Global tech giant Samsung has reappointed Wunderman Thompson UK to handle its pan-European CRM account following a competitive statutory review….
TMW nets CRM task for DAZN sports streaming service
Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally,…
McKinsey boosts blitz on digital transformation market
McKinsey & Co is ramping up its assault on the data-driven digital transformation market with the double whammy of hiring…
MSQ hails tenth year with 57% revenue rise to £91.3m
International creative and technology agency group MSQ has reported record growth in its latest set of results, with revenue increasing…