Curry reprises Cash for Trash with interactive billboard
Currys has devised an outdoor campaign which features old and broken gadgets which passers-by can grab hold of to relaunch…
technology
Martech stacks grow but golden nuggets prove elusive
With budget cuts and talent shortages starting to bite, marketers are increasingly turning to martech to do the heavy lifting…
UK marketers ‘are among the lowest paid in the world’
UK marketers are not only in short supply, they are also among the lowest paid in the world, with annual…
MSQ signs deal to bring in Salesforce CRM expertise
International creative and technology agency group MSQ has struck a formal partnership with Westbrook International, in a move designed to…
Xerox picks president as new global chief executive
Xerox Holdings Corporation, the US print and digital marketing giant which recently snapped up Go Inspire, has appointed Steven Bandrowczak…
The rise of WFM ‘putting creativity and CX in jeopardy’
Covid-inspired remote and hybrid working practices might create a better work/life balance and even improve mental health but more than…
Marketing firms among the most tight fisted on pay
The UK advertising and marketing industry’s efforts to attract the finest minds appears at odds with the pay policy of…
Heathrow first aboard as Acxiom signs Salesforce deal
Acxiom has created a dedicated, global Salesforce practice, which it claims will provide high-performing marketing solutions by bringing its data…
Adam & Eve signs deal with data science agency Track
Adam & Eve DDB Group is beefing up its customer experience and data science capabilities by striking a partnership with…
Kin + Carta Americas boss takes over as Schwan retires
Kin + Carta, the print giant turned digital transformation consultancy, has promoted its Americas boss Kelly Manthey to group chief…