Metaverse on the rise, but AI reigns supreme for now
The metaverse might still be a mystery to many, a preposterous concept to some and just “the Internet” to many…
technology
Merkle opens up CXM on Demand with LNER on board
Dentsu-0wned data and tech-driven agency Merkle has launched a cloud-based customer experience marketing scheme, dubbed CXM On Demand, with London…
AI and IoT boom sees tech workforce reach 2 million
UK firms’ quest to adopt artificial intelligence, automation, blockchain and Internet of Things strategies is driving the tech recruitment market…
MediaCom opens wing for clients to make most of data
MediaCom UK is launching an integrated data practice, a dedicated team of cross-agency specialists designed to deliver clients a comprehensive data-led…
Ex-HMRC and NHS chief nets top data job in Whitehall
The Government might be in turmoil but there is now stability in the Cabinet Office at least with the appointment…
UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
KPMG boosts analytics for digital transformation blitz
KPMG UK is ramping up its data strategy by entering into an alliance with analytics giant Alteryx, as part of…
Paragon snaps up Lettershop Group in new growth drive
Paragon Customer Communications has swooped for The Lettershop Group, the print and direct mail specialist which was founded in 1886,…
Currys omnichannel strategy builds SCV powerhouse
Currys is hailing the implementation of Salesforce’s CRM technology solutions to support its omnichannel transformation, claiming it now has a…
Firms axe remote working in favour of the hybrid model
Remote working is no longer viewed as the ‘holy grail’ by employers, with hybrid working – a mix of working…