UK Govt digital strategy ‘to cement superpower status’
The Government has unveiled its new plan to build the economy and create more high-skilled, high wage jobs by cementing…
technology
‘Blinkered’ UK firms cannot see data skills shortage
UK businesses are even more delusional over whether they have the right skills to meet their data needs, with more…
Tech industry sheds male domination for top D&I score
The technology industry might appear to be as testosterone-fuelled as the now defunct “Presidents Club Charity Dinner guest-list” but it has now…
Digital transformation ‘is so last year for marketers’
Digital transformation is simply no longer enough; businesses must achieve a state of continual evolution to changes in technology, customer…
Intermedia ties with martech firm for end-to-end offer
Marketing specialist Intermedia Global has merged with martech consultancy Vantage Clever in a move which the companies claim will allow…
CDP market to grow 250% to $6bn as take-up soars
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…
Data science roles now the highest paid in tech industry
Data science professionals now command the highest salaries of any tech roles in the UK, with a 29% increase in…
Mind the gap: Marketers split on the power of data
Marketing chiefs are split down the middle when it comes to whether data hinders or helps them, with 42% of…
Real-time data analytics ‘fire up sales and slash costs’
UK businesses are being urged to adopt real-time data analytics, with a new study revealing not only does the technology…
Sage unveils first global ads by VCCP for brand refresh
Accounting, financial, HR and payroll software giant Sage is launching its first global marketing campaign following a brand refresh in…