Global marketing spend to reach $4.7 trillion by 2025
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
technology
AR or bust: JSYK Gen Z think immersive retail is dope
Love ’em or loathe ’em, Generation Z consumers are the driving force behind a shift towards more immersive shopping experiences,…
Williams Lea customer comms arm joins Paragon Group
Paragon Customer Communications has got its corporate cheque-book out once more to purchase Williams Lea CCM, the customer communications division…
Digital transformation drives UK tech to hit $1 trillion
The Covid fuelled surge in digital transformation, including the huge uptake of ecommerce, video-conferencing and customer data platforms, has pushed…
M&C launches ‘global living brand intelligence platform’
Two M&C Saatchi Group agencies – growth specialist Clear and data consultancy Fluency – have joined forces to create what…
EU data chief steps up attack on ‘pervasive’ online ads
The European Commission’s top data protection cop has ratcheted up the EU’s attack on the online advertising ecosystem, insisting it…
Not a lot like a bot as human touch still rules OK
It may be nearly 45 years since Blondie sang “don’t keep me hanging on the telephone” but the sentiment is…
Age-old issues hit new surge of digital transformation
Brand owners’ stampede to complete their digital transformation programmes may have accelerated during the Covid pandemic but it is being…
Martech platforms ‘still being hampered by data silos’
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
VCCP+ taps into ‘thriving multiverse’ of 2.7bn gamers
VCCP Group is making a major play for the gaming market with the launch of a new global proposition VCCP+,…