Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
technology
Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
New horizon for metaverse: Facebook plots rebranding
Facebook is understood to be planning to relaunch under a new umbrella brand within days, which would not only house…
‘Old school’ digital strategies holding back marketers
Marketing teams are being held back by outdated digital experience strategies, with nearly a quarter (23%) of UK marketers admitting…
Chris Ward steps down from Klive for a new venture
Klive co-founder and chief executive Chris Ward is stepping down after nearly four years at the business, which was launched…
Govt warned over plans to scrap human review of AI
Government plans to scrap human review of automated decisions made by AI – including recruitment and loan eligibility – could…
Skills shortage could bring online shopping to its knees
UK consumers may already battling with fuel shortages, sky-high gas prices, an HGV driver crisis and empty shelves but online shopping…
CMOs seek tech that creates new sensorial experiences
Marketing chiefs from around the world believe that Covid-19 has irrevocably blurred the boundaries of content, commerce and culture, with…
Data reforms could lead to Govt meddling, ICO warns
Government plans to give the Secretary of State the power to approve or reject Information Commissioner’s Office codes of practice…
Asda turns to Blue Yonder thinking for tech overhaul
Asda is embarking on a major business transformation programme following its £6.8bn acquisition in February, boosting its relationship with Blue…