BT dials up Uncommon ‘to think beyond advertising’
BT Group has performed a major U-turn on pushing EE as its consumer facing brand by appointing a new agency…
telecoms
EE warns Valentine daters over rise of ‘unprotected text’
EE is tapping into the Valentine’s Day lovefest to promote its online safety tools and warn daters about the dangers…
AI ‘granny scambaiter’ Daisy joins O2 war on fraudsters
O2 is mounting a fightback against the ever-rising tide of telephone fraudsters by launching an AI-generated “granny scambaiter” called Daisy,…
Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…
ASA broadband clampdown ‘costing Brits £53m a year’
New broadband advertising rules introduced late last year are putting off over a third (38%) of customers from switching their…
BT slammed over handling of dead customer’s account
BT has been hit by a major row after being accused of taking payments from a deceased customer’s bank account…
O2 opens Gatwick lounge to push ‘Roam Freely’ scheme
O2 is launching a new execution in its ‘Roam Freely’ campaign by opening an airport lounge space at Gatwick’s North…
Top brands fingered for charging loyal customers more
Customer loyalty may be the holy grail for marketers but for many consumers it is coming at a high price,…
BT hunts 1,000 UK recruits for digital and data unit
BT is embarking on a major recruitment drive with plans to almost double its in-house digital, data and tech team…
Director hit with six-year ban for failing to pay ICO fine
New Government plans to batter rogue marketers harder might prove a damp squib due to the age-old issue of recovering…