Virgin Media O2 launches green loyalty programme
Virgin Media O2 is helping its customers to be more environmentally friendly by partnering with loyalty specialist Kindred to give…
telecoms
Rapp lands Virgin Media O2 customer marketing brief
Rapp has landed the combined Virgin Media O2 customer marketing account – one of the biggest marketing briefs in the…
Digitas UK scoops BT and EE business without a pitch
Publicis has strengthened its grip on the BT and EE marketing account, with Digitas UK scooping the customer marketing business…
Appeal Court dials up £600m BT landline class action
BT is facing a £600m class action case over the alleged overcharging of 2.3 million landline-only customers after losing the…
O2 and Virgin CRM up for grabs as VCCP nets ad brief
Rapp and M&C Saatchi are set to go head to head in a major pitch to handle the consolidated O2…
Ofcom forces networks to cut off rogue calls at source
UK telecoms regulator Ofcom is planning to ratchet up its battle against so-called nuisance calls by attempting to cut them…
Virgin Media O2 unveils first joint campaign by VCCP
Virgin Media O2 is launching its first joint proposition since the £31bn mega merger earlier this year, with an integrated…
Virgin Media O2 picks inside man for top marketing job
Virgin Media O2 – the newly merged broadband, telecoms and mobile giant – has promoted O2’s brand and marcoms chief, Simon…
M&C brings back Edwards for key role on O2 business
M&C Saatchi has reappointed former Lida planning chief Rich Edwards in a move which would suggest the agency is taking…
BT hails data analytics roll out for £2m in cost savings
Fresh evidence has emerged of the benefits of rolling out data analytics tools to the entire workforce, rather than keeping…