Tesco enlists 280,000 staff for trial of AI shop assistant
Tesco is trialling a new AI shopping assistant, built into the Tesco app, as part of its long-term plan to…
Tesco
Major brands back Tesco premium video ad placements
Diageo and PepsiCo have hailed the roll out of new Tesco Media premium video advertising placements after taking part in…
Tesco Media raids Walmart for chief operations officer
Tesco Media has brought in a former Walmart executive for the new role chief operations officer, in a move designed…
Loyalty card shopping data joins battle against cancer
Tesco and Boots have signed up to a major Imperial College London study to investigate whether shopping behaviours shown in…
Brits abandon excessive treats for everyday rewards
UK consumers have moved away from a “treat yourself” mentality towards a “treat yourself better” mindset, where balance, confidence and…
Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
Tesco signs AI deal with start-up to boost operations
Tesco has signed a three-year deal with French tech start-up Mistral AI, as part of a broader strategy to bolster…
Tesco unveils AI creative tool in retail media upgrade
Tesco Media has launched a new AI-powered digital tool designed to simplify and speed up creative production, that automatically generates…
Tesco shops at LiveRamp to woo more CPG advertisers
Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media…
Tesco ‘likes to move it, move it’ with 1990s club pop-up
Tesco is continuing to go back to the future as it celebrates the 30th anniversary of the Clubcard loyalty scheme…