Tesco woos advertisers with cookieless data overhaul
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
Tesco
Tesco eyes Clubcard shift amid ‘seismic’ GenAI shake-up
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…
‘AI celebs’ to star in Tesco Stronger Starts programme
Tesco is ramping up its activity for community projects under the Tesco Stronger Starts initiative – open to all schools,…
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
Tesco brings back online shop with Marketplace launch
Six years after pulling the plug on Tesco Direct, the supermarket giant has launched an online marketplace, giving customers access…
Tesco top marketer Botton exits after 8 months in role
Tesco’s group customer director Emma Botton has stepped down from her role, just eight months after effectively taking over from…
Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
Tesco woos 3 million with ‘personalised’ Clubcard push
Tesco is launching a “highly personalised” Clubcard campaign which will target millions of customers, driven by a new partnership with…
Tesco Labs chief Hickson nets top role at H&M Group
H&M Group is bolstering its senior technology team with the appointment of head of Tesco Labs and group innovation Jo…