Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
Tesco
Tesco woos 3 million with ‘personalised’ Clubcard push
Tesco is launching a “highly personalised” Clubcard campaign which will target millions of customers, driven by a new partnership with…
Tesco Labs chief Hickson nets top role at H&M Group
H&M Group is bolstering its senior technology team with the appointment of head of Tesco Labs and group innovation Jo…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…
CMA launches review of supermarket loyalty pricing
The Competition & Markets Authority has officially launched its probe into supermarket loyalty pricing – first flagged up in November…
Tesco Clubcard members get free festive movie nights
Tesco is expanding its “Become more Christmas” campaign by joining forces with UK multiplex cinema chain and Clubcard rewards partner…
CMA to probe supermarket loyalty ‘member-only’ deals
The Competition & Markets Authority is to launch a major review of loyalty scheme pricing by supermarkets, insisting that the…
Tesco appoints WPP duo to influencer marketing brief
Tesco is planning to ramp up its influencer marketing after the reappointment of two WPP-owned agencies following a five-month pitch…
Tesco woos brands with major ad platform expansion
Tesco is ratcheting up its retail media operation by expanding the range of onsite and in-store channels, offering new advertising…
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…