Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Tesco
Tesco reboots media platform for ‘precision at scale’
Tesco has signed a raft of new “offsite” partners for its Media & Insight Platform as part of a major…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
EssenceMediacom beats Zenith to retain Tesco media
EssenceMediacom has won its bid to keep hold of the Tesco media planning and buying business – covering the UK…
Unexpected voice in bagging area? Tesco hunt goes viral
Tesco might just have bitten off more than it can chew after launching a TikTok campaign to find a customer…
AA chief Abraham nets top Tesco Bank marketing role
Tesco Bank has recruited AA group director of marketing Tracy Abraham to be its chief customer officer, with a brief to…
Tesco joins forces for giant digital display ad network
Tesco and its data division DunnHumby have joined forces with JCDecaux to create what they claim will be the largest…
Face off: Tesco under fire for biometric payment plan
Tesco is facing a major backlash following claims that the supermarket giant is set to introduce biometric payment methods –…
Tesco targets entire loyalty base with Clubcard Pay+
Tesco is to target its 20 million Clubcard members with the launch of a new prepaid debit card, which the…
Tesco targets advertisers with insight-driven platform
Tesco is aiming to bolster its appeal to both suppliers and agencies with the launch of a new platform, powered…