OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
Tesco
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
Former HSBC global CRM chief is new DunnHumby CEO
DunnHumby has recruited a former global head of data-driven marketing at HSBC – who first worked with the business more…
Pinterest brings in Tesco to power new advertising tool
Pinterest has signed a data-powered marketing deal with Tesco Media and its insight sister brand DunnHumby, which will allow brands…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
‘Terrifying’ Tesco ad sparks scores of ASA complaints
Tesco is facing a major backlash against its latest Clubcard ad, with the ad watchdog revealing it has received 58…
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Tesco reboots media platform for ‘precision at scale’
Tesco has signed a raft of new “offsite” partners for its Media & Insight Platform as part of a major…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…