TikTok claims users love ads but defy generation gap
Social media phenomenon TikTok has made the bold claim that its users are highly receptive to advertising but has warned…
TikTok
Brits gorge on fast food, TV and TikTok to sit out Covid
Fresh evidence has emerged of the changing face of Britain during Covid-19, with takeaway outlets, broadcasters and TikTok all benefiting…
TikTok faces High Court showdown over kids policy
TikTok’s claims that privacy and security are its top priorities are to be tested in the High Court with the…
Avon rings the changes with first campaign on TikTok
Avon, the global beauty company that can trace its roots back to the 1880s, has made its debut on TikTok,…
TikTok rocked by fresh claims of 18 violations of GDPR
Marketers’ love affair with TikTok might be growing stronger by the day but so too are concerns over the social…
TikTok in the dock again as privacy complaints mount
Marketers might have fallen head over heels for TikTok but it seems privacy groups continue to balk at the short…
TikTok eyes home shopping bonanza with new features
Just days after signalling a major push to attract advertisers to its site through a deal with WPP, TikTok has…
WPP jumps aboard TikTok with global ad partnership
Marketing services giant WPP has signed a global deal with video sharing phenomenon TikTok in a move designed to give…
Wickes hunts agency for data-driven marketing brief
Wickes, the DIY and trade home improvement retailer which this week became the first brand in its sector to launch…
Oracle told not to ditch TikTok DNA as it wins US bid
Bosses at computer software giant Oracle have been warned not to interfere with TikTok’s “DNA” after the company has reportedly…