Vape crackdown puts TikTok and influencers in the dock
The ad watchdog has launched a major crackdown on TikTok creators, battering eight influencers for plugging nicotine-containing vapes of four…
TikTok
TikTok ‘not even close to Facebook’ in marketers’ eyes
TikTok may be talking a good game for advertisers but it still has a long way to go to get…
TikTok merchants go ‘up West’ with Oxford St pop-up
TikTok is venturing into the land of bricks and mortar retail by opening a pop-up shop on London’s Oxford Street…
Marketers hunt specialists to join the TikTok revolution
Major brands are looking for social media support to deal with the impact of TikTok on their businesses, with chief…
Brits stop grazing on social media to feast on inspiration
Brands need to adapt to a new era of social media, with consumers are no longer spending hours simply “passing…
Unilever aims to clean up with worldwide TikTok deal
Unilever has signed a major deal with TikTok to tap into the seemingly global obsession with domestic cleaning videos, to…
Crisis? What crisis? TikTok and AI spend soars again
Marketers have shrugged off well-documented fears of AI taking over the world and TikTok’s data governance to plough even more…
Where would your brand go if TikTok was banished?
Since its rapid rise in 2020, TikTok has garnered over a billion monthly users worldwide and, along with it, made…
TikTok whacked with £12.7m fine for UK privacy failings
The Information Commissioner’s Office has slapped a £12.7m fine on TikTok Information Technologies UK and TikTok Inc for a host…
Clouds gather over TikTok: Do marketers give a toss?
The decision to ban TikTok from all UK Government devices may not exactly be a bolt from the blue –…