SME retailers eye up TikTok to keep their funnel full
Retailers are planning to plough more and more spend into social media marketing as a way of tackling the perennial…
TikTok
Social now top ad channel as brands ignore privacy fears
Social media giants have shrugged off major concerns over their privacy policies – typified by huge fines for Facebook, WhatsApp,…
‘Toxic’ TikTok Lite suspended to pre-empt ban by EU
TikTok has suspended its TikTok Lite service, which offers rewards for watching videos, after the European Commission threatened to block…
Brussels threatens ‘toxic’ TikTok Lite with EU-wide ban
TikTok is facing the dubious honour of being the first tech company to have a service banned across the European…
Short-form video ads to hit $145bn as brands splash out
Short-form videos might have been popularised by influencers on TikTok and then replicated on YouTube and Instagram but it seems…
Social media giants cough up €3bn for privacy failings
Social media marketing and messaging has become a high-risk activity in the GDPR era, with the most popular platforms –…
No ding-dong: Avon admits parties ‘not for everybody’
Avon, the global direct-sell beauty company that can trace its roots back to the 1880s, is shaking up its shopping…
IPA jumps into bed with TikTok to woo diverse talent
Advertising and marketing agency body the IPA has joined forces with TikTok for Business for a new ad campaign featuring…
Vape crackdown puts TikTok and influencers in the dock
The ad watchdog has launched a major crackdown on TikTok creators, battering eight influencers for plugging nicotine-containing vapes of four…
TikTok ‘not even close to Facebook’ in marketers’ eyes
TikTok may be talking a good game for advertisers but it still has a long way to go to get…