Why travel brands must act now to tackle the moaners
When it comes to travel, Brits are raring to go this summer, but numerous factors are going to make this…
travel and leisure
LeShuttle channels Apollo space launch for new ad blitz
LeShuttle is aiming to get summer cross-channel holiday plans on track with a major marketing campaign for the car rail…
Virgin Atlantic and Guide Dogs in passenger initiative
Virgin Atlantic has signed a long-term partnership with UK charity Guide Dogs aimed at creating a more inclusive air travel…
Travel firm WeRoad pushes Coronation ‘mega break’
Solo travel brand WeRoad is tapping into King Charles III’s Coronation to launch its latest OOH campaign, encouraging Londoners to…
Rail industry unveils ‘Nothing Beats Being There’ ads
The rail industry is aiming to continue its Covid recovery as well as tackle concerns over ongoing industrial action with…
Brands warned ‘shiny happy ad campaigns’ won’t wash
Brand owners are being urged to “cut the crap” in their marketing, amid claims that consumers’ rose-tinted glasses are off,…
Saga Holidays continues to bust ‘boring over-50s’ myths
Saga Holidays is continuing to challenge perceptions that over-50s prefer a quiet, sedate life, with the launch of its biggest…
Fat Lad At The Back debunks ‘doomed’ NY resolutions
Cycling wear brand Fat Lad At The Back (which, naturally, goes by the acronym FLAB) is urging people to focus…
Center Parcs jumps into bed with Global for new blitz
Short-break provider Center Parcs has launched a partnership with commercial radio station Heart for a four-month campaign aimed at boosting…
Dentsu X nets global digital media revamp for Scenic
Dentsu X has been appointed to handle the Scenic Group’s consolidated global digital media strategy, planning and buying accounts following…