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£2m drive promotes organic foods

The organic industry is launching a £2m marketing blitz to promote the benefits of organic food and boost consumer demand…




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Tourism Ireland in Twitter blitz

Tourism Ireland is launching a new social media campaign, created by direct marketing agency Indicia, to drive engagement with Ireland…



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Gold Challenge appoints Brandnew

The Gold Challenge – a scheme to encourage mass sports participation and raise money for charity in the run to…


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A grave concern for the DM industry

Some see it as petty bickering; others as protagonists simply making sure their rival doesn’t get away with murder. X-Factor…



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Moneysupermarket in Twitter boost

Moneysupermarket.com has boosted its customer response time on Twitter and seen a 70 per cent rise in followers in one…