Small, but perfectly formed
The DMA Awards, hey, don’cha just love ‘em! Apparently I had a great time, although, to be fair, what with…
Tourism Ireland in Twitter blitz
Tourism Ireland is launching a new social media campaign, created by direct marketing agency Indicia, to drive engagement with Ireland…
iPhone users ‘vulnerable to fraud’
Apple iPhone users are much more vulnerable to Web attacks from malicious websites – including those which pose as pages…
Gold Challenge appoints Brandnew
The Gold Challenge – a scheme to encourage mass sports participation and raise money for charity in the run to…
A grave concern for the DM industry
Some see it as petty bickering; others as protagonists simply making sure their rival doesn’t get away with murder. X-Factor…
eCircle tool integrates social, mobile and email marketing
Brand owners are being offered the chance to integrate email, social media and mobile marketing with the latest upgrade of…
Moneysupermarket in Twitter boost
Moneysupermarket.com has boosted its customer response time on Twitter and seen a 70 per cent rise in followers in one…
Mailings ‘trigger online donations’
Charities risk ditching direct mail at their peril, according to a new study, which claims twice as many people donate…
Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…