Gen Z least likely to boycott brands that stay in Russia
Brands might be pulling out of Russia en masse, in protest of Putin’s invasion of Ukraine, but it seems British…
Ukraine
Brands urged to unite to show solidarity with Ukraine
Brand owners and individuals are being urged to join a new initiative in support of Ukraine by featuring a Brand…
Russia under siege from 5 billion hack attacks in a day
Russia’s invasion of Ukraine has sparked battles not only on the ground but also in the digital world, with so-called…
‘Horrific events’ force top brands to pull plug on Russia
Major global brands Unilever, Procter & Gamble, McDonald’s, Coca-Cola, PepsiCo, Starbucks, Mothercare and Heineken have joined the growing list of…
Global craft community shows solidarity for Ukraine
Craft breweries, cider makers, wineries, and drinkers across Europe are coming together for a series of events throughout March, to…
WPP and Accenture axe Russia as condemnation grows
WPP has confirmed it will be discontinuing all business activities in Russia over the country’s invasion of Ukraine, saying it…
Ikea joins mass retail exodus from Russia in war protest
Ikea has joined the growing list of top retail brands which are suspending their operations in Russia, including H&M, Burberry,…
National Rail hits buffers with Eastern Europe ad blitz
National Rail-owned brand Interrail has raised more than a few eyebrows by launching a major email marketing campaign promoting holidays…
BLG refuses to pull meerkats despite links with Russia
BLG-owned ComparetheMarket has dismissed calls to pull its ads featuring the long-running Russian meerkat Aleksandr Orlov – seemingly based on…
Ukraine invasion fuels cyber attack warning to UK firms
British businesses are bracing themselves for a barrage of retaliatory Russian cyber attacks, following Vladimir Putin’s orders to invade Ukraine,…