Door drops show stamina while other channels go limp
As some brand owners obsess over the next marketing gizmo, the humble door drop continues to win over new converts…
unaddressed mail
Wetherspoon Brexit mailshot escapes ASA investigation
The ad watchdog has admitted it is powerless to act over a JD Wetherspoon Brexit-themed mailing, which was delivered to…
Royal Mail tests new GDPR swerving direct mail scheme
Royal Mail has launched trials of a new direct mail scheme, which enables brand owners to tap into established targeting…
Door drops prove mettle as sector predicts GDPR boom
The door-drop industry fought off the widescale disruption to schedules caused by last year’s snap General Election – as well…
GDPR boost for direct mail: the media backlash begins
The British media might have escaped Leveson 2 but for the direct marketing industry there is simply no respite from…
Junk deluge irks Daily Mail – again
Royal Mail is reportedly planning a fivefold increase in revenue from unaddressed direct mail, according to Middle England’s bible, the…