Royal Mail offers brands new door-to-door incentives
Royal Mail has launched a raft of new incentives for brand owners to sign up for door-drop marketing campaigns, making…
unaddressed mail
Royal Mail urges customers to give posties ‘thumbs up’
Royal Mail is aiming to appease its workforce by launching a campaign asking customers to show their appreciation to posties by…
Royal Mail ‘cuts unaddressed mail deliveries to homes’
Royal Mail has reportedly made a key concession to postal workers by allowing them to cut back on unaddressed mail,…
Posties want deliveries of unaddressed mail suspended
The Communications Workers Union, the organisation that represents 110,000 posties, is demanding the immediate suspension of unaddressed direct mail and…
Now postal workers revolt over direct mail deliveries
Just days after the Communications Workers Union offered to make posties the fourth emergency service, its membership has raised eyebrows…
Door drops show stamina while other channels go limp
As some brand owners obsess over the next marketing gizmo, the humble door drop continues to win over new converts…
Wetherspoon Brexit mailshot escapes ASA investigation
The ad watchdog has admitted it is powerless to act over a JD Wetherspoon Brexit-themed mailing, which was delivered to…
Royal Mail tests new GDPR swerving direct mail scheme
Royal Mail has launched trials of a new direct mail scheme, which enables brand owners to tap into established targeting…
Door drops prove mettle as sector predicts GDPR boom
The door-drop industry fought off the widescale disruption to schedules caused by last year’s snap General Election – as well…
GDPR boost for direct mail: the media backlash begins
The British media might have escaped Leveson 2 but for the direct marketing industry there is simply no respite from…