Radox appoints agency to make splash on social media
Unilever-owned bubble bath and shower gel brand Radox is overhauling its social media strategy, shifting from broad audience targeting to…
Unilever
Dove selects agency for new influencer marketing blitz
Unilever’s Dove Division is overhauling its micro-influencer marketing, content creation and ecommerce strategy with the appointment of a new agency…
Unilever turns to AI for ‘new era of shopping for brands’
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and…
Unilever to bolster AI as Greenpeace steps up protests
Unilever has strengthening its partnership with Accenture to simplify its digital operations and apply generative AI to drive efficiencies across…
Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…
Unilever hands Accenture global brief to scale GenAI
Consumer goods giant Unilever is strengthening its relationship with Accenture – which first began in the 1990s – to support…
‘Distressing’ Dove body image ad gets all-clear from ASA
Unilever’s Dove brand has escaped a battering by the ad watchdog over a campaign designed to combat body shaming, despite…
Shrimp gag flags Hellmann’s role in a summer Barbie
Hellmann’s is the latest brand to jump aboard the Barbie movie bandwagon with a new tongue-in-cheek campaign running across the…
Persil ‘kinder to our planet’ claim booted out by ASA
Unilever has become the first high profile victim of a new crackdown on so-called greenwashing, after a major campaign for…
Lynx crunches 46 terabytes of data for new AI brand
Unilever brand Lynx – which until recently used a mass of scantily clad women hunting down a young man to…