Unilever bigs up effectiveness of data-driven strategy
Consumer goods giant Unilever, which has over 400 brands and operates across more than 190 markets globally, has hailed its…
Unilever
TMW signs Little Mix to get ‘Down & Dirty’ for Simple
Unilever is aiming to attract the teen market by bringing in former X-Factor girl band Little Mix for a new…
BBD Perfect Storm launches male marketing division
BBD Perfect Storm is launching a new division focused on “marketing to men” and has hired a senior Unilever executive…
Unilever ad threat fuels call for collaborative approach
Facebook has responded to Unilever’s threat to pull advertising if tech companies allow their platforms to “breed division” by backing …
Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…
Unilever revamps marketing with Accenture solution
Unilever has signed a deal with technology firm Accenture to implement and deliver cloud solutions for Unilever’s marketing operations to…
DunnHumby may feel the pinch from MarmiteGate
DunnHumby bosses will be keeping a close eye on the row between Tesco and Unilever and keeping their fingers crossed…
TMW signs fashionista for Unilever Impulse brand
Unilever is the latest brand owner to embrace the blogging community with a new TV and online campaign for Impulse…
Publicis Dialog scrapped in UK
Publicis Dialog has been axed in the UK after more than 13 years as the group’s direct marketing agency, following…
Publicis finally buys Chemistry
Chemistry’s long-awaited sell-off appears to be sealed after its board of directors recommended shareholders accept a £14.45m cash offer from…