Marketers go for ‘quick fix’ as sales pressure mounts
Marketing chiefs are continuing to focus on lower cost strategies to woo UK consumers and are embracing those disciplines which…
user experience
Marketers hunt specialists to join the TikTok revolution
Major brands are looking for social media support to deal with the impact of TikTok on their businesses, with chief…
Pets at Home brings in Wunderman for digital task
Pets at Home has handed a major tranche of its digital marketing business to Wunderman Thompson which has been briefed…
CRM, analytics and UX skills in demand for recovery
The Covid pandemic may have decimated marketing budgets as well as jobs, but with the recovery under way technical skills…
Why the CMO and CIO are the ultimate power couple
Today, 89% of companies compete primarily on the basis of customer experience, and while 80% believe they deliver ‘superior experiences’,…
Digitas UK offshoot aims to fix ‘broken experiences’
Digitas UK is launching a new consulting service, Experience Consulting, led by its senior planning team as part of a…
Ex-Rapp chief to lead PwC customer experience drive
PwC is bolstering its attack on the agency marketing by hiring its first chief customer experience officer in a move…
UX and CRM chiefs big winners as firms splash cash
User experience professionals have seen their pay soar by nearly 50% over the past three years, pipping CRM bosses on…