‘Insider culture’ puts diverse talent off joining industry
The advertising and marketing industry is perpetuating an “insider culture”, that is making careers in the sector feel inaccessible to…
VCCP
VCCP swoops for behavioural insight agency Cowry
VCCP Group is beefing up its plan to put behavioural insight and data at the heart of its business model…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Cadbury Creme Egg reprises ‘don’t eat’ winning eggs
With Christmas a distant memory, brands are now gearing up for Easter, even though it is three months away; none…
Cadbury fuels daughter and dad love with new TV spot
Cadbury is aiming to lure consumers away from the January gym rush for a few minutes at least, to showcase…
VCCP triumphs in mammoth pitch to run Thames Water
VCCP London is continuing its impressive new business drive by landing the account of Thames Water, the UK’s largest water…
VCCP lands IPA Effectiveness grand prix for Cadbury
VCCP has scooped one of the advertising industry’s top accolades, landing the IPA Effectiveness Awards grand prix for rebuilding Cadbury’s brand and…
VCCP grabs lead for Dogs Trust amid plans for ad return
Dogs Trust has appointed VCCP as its lead agency following a competitive three-way pitch, with a brief to launch its…
Cadbury Fingers urges UK to ‘come together’ with BSL
Mondelez International brand Cadbury Fingers has joined forces with the National Deaf Children’s Society for a new campaign designed to…
Arriba, arriba! VCCP nets Old El Paso international brief
General Mills has appointed VCCP its agency of record for the Tex-Mex-style Old El Paso brand across international markets, following…