Volkswagen drafts in Google chief to head up marketing
Volkswagen has appointed a top Google executive to become chief marketing officer at its passenger car business, succeeding Jochen Sengpiehl,…
VW
Havas CX triumphs in VW pitch to land CRM account
Havas CX London has broken up one of the industry’s longest client-agency relationships after scooping the joint Volkswagen Group UK…
Tribal retains VW as brand eyes global electric car boost
Tribal Worldwide has survived a 12-month review of Volkswagen’s global digital marketing account, with the car marque deciding to retain…
Audi grovels over ‘dumb’ and ‘creepy’ online campaign
German car giant Audi might have won more advertising awards than you can shake a stick at but it is unlikely…
VW appoints Big Dog to steer commercial van account
Volkswagen has handed the retail marketing account for its commercial vehicles division to agency Big Dog following a competitive pitch….
Proximity launches VW Passat push
Volkswagen is launching an integrated marketing campaign for the Passat CC, entitled ‘A little different’, positioning the four door coupé…