AA/WARC reaction: ‘Will extra spend deliver results’?
This week’s AA/WARC Expenditure Report has revealed that the advertising and marketing industry is set for a bumper Christmas, with Q4 spend…
Warc
Golden quarter spend to hit £14bn as industry shines
The golden quarter looks set to be the most glittering yet for the UK advertising industry, with adspend forecast to…
WARC adspend forecast: The era of ‘super intelligence’
This week’s WARC Media Global Ad Spend Forecast Q3 2026 update reveals global adspend is forecast to grow 11.9% to…
Global adspend to hit $1.34trn as AI goes gangbusters
Many in the marketing sector may still view the rise of AI as a threat but the technology is not…
Agency strategists move up food chain to the top table
Brand owners are increasingly turning to agency strategists to deliver bigger outcomes, as their influence grows even beyond marketing departments…
Slowing retail media growth fuels ‘enshittification’ fears
The global retail media market may be continuing to grow and evolve, with ad investment projected to reach $223bn by…
Never mind AI, this is how to woo the judges at Cannes
This year’s Cannes Lions might have played down the threat of AI – even though 40% of entries disclosed they…
AA/WARC reaction: ‘Great growth, greater expectations’
This week’s AA/WARC Expenditure Report has revealed that the advertising and marketing industry is continuing to show huge resilience as…
Adspend continues to climb as mail shows its mettle
UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7bn, with direct…
AA/WARC reaction: Trust is the new advertising stardust
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to grow at pace in the face of…