AA/WARC reaction: Trust is the new advertising stardust
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to grow at pace in the face of…
Warc
Industry shows its mettle as adspend hits the top corner
The UK advertising market continues to be one of the powerhouses of the UK economy, recording a 6.4% year-on-year…
Consumers seek ‘little bundles of joy’ to fight off blues
Consumers are increasingly seeking purchases that bring them joy at minimal cost, such as wellness and hobbies, to combat the…
Lengthy Middle East war ‘to cost ad industry $93.9bn’
US president Donald Trump might claim the war in the Middle East is already won but a prolonged conflict could…
Axa’s ‘Three Words’ nets top WARC ranking for Publicis
Publicis Conseil Paris’ work for insurance brand Axa, ‘Three Words’, has emerged as the most awarded campaign for creativity, according…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
Ain’t no stopping us now: 2026 adspend to top £50bn
The global and domestic economy might be as fragile as Donald Trump’s ego, but UK advertising continues to smash through,…
AA/WARC reaction: Digital presence to deliver for Xmas
This week’s AA/WARC Expenditure Report has revealed that the marketing and advertising industry continues to show its mettle, with the…
Up, up and away as 2025 adspend is set to hit £46bn
UK advertising spend is continuing to outperform the UK economy and is expected to increase by 7.3% to a total…
Agency strategists feeling expendable despite demand
Strategy is at a crossroads, with the vast majority of strategists worldwide insisting the discipline is all too often treated…