Slowing retail media growth fuels ‘enshittification’ fears
The global retail media market may be continuing to grow and evolve, with ad investment projected to reach $223bn by…
Warc
Never mind AI, this is how to woo the judges at Cannes
This year’s Cannes Lions might have played down the threat of AI – even though 40% of entries disclosed they…
AA/WARC reaction: ‘Great growth, greater expectations’
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to show huge resilience as a advertisers actively…
Adspend continues to climb as mail shows its mettle
UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7bn, with direct…
AA/WARC reaction: Trust is the new advertising stardust
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to grow at pace in the face of…
Industry shows its mettle as adspend hits the top corner
The UK advertising market continues to be one of the powerhouses of the UK economy, recording a 6.4% year-on-year…
Consumers seek ‘little bundles of joy’ to fight off blues
Consumers are increasingly seeking purchases that bring them joy at minimal cost, such as wellness and hobbies, to combat the…
Lengthy Middle East war ‘to cost ad industry $93.9bn’
US president Donald Trump might claim the war in the Middle East is already won but a prolonged conflict could…
Axa’s ‘Three Words’ nets top WARC ranking for Publicis
Publicis Conseil Paris’ work for insurance brand Axa, ‘Three Words’, has emerged as the most awarded campaign for creativity, according…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…