Data-driven TV ads to turn up the volume as linear falls
TV advertising is shifting from one of the simplest channels to possibly the most complex, with the decline of linear…
Warc
Forget cheating, WARC reveals how to win big at Cannes
This year’s Cannes Lions might have been mired in allegations of cheating but for those brands which are looking ahead…
AA/WARC reaction: The death knell for vanity metrics?
This week’s AA/WARC Expenditure Report has revealed a number of channels have benefited as UK adspend increased 8% to £10.6bn…
Spend up 8% as firms raid budgets to fight tariff chaos
UK adspend rose 8% to £10.6bn in the first three months of 2025, up 1.4 percentage points on the April…
Consumers batten down the hatches as US tariffs bite
With continuing economic uncertainty, fuelled by the US president Donald Trump’s haphazard approach to trade tariffs, consumers are becoming more…
AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…
Industry to prove its mettle in the face of Trump turmoil
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
Trump’s trade war set to hit global advertising spend
US president Donald Trump’s obsession with trade tariffs is not only giving UK Chancellor Rachel Reeves a headache, it is…
AA/WARC reaction: Time to check your measurements
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…