Agencies ‘falling short’ on agility, AI, speed and diversity
The vast majority of multinational brands are looking to improve their agency model, with just few believing their current model…
World Federation of Advertisers
We’re lagging behind on green agenda, CMOs admit
Marketing professionals have admitted the industry is way behind other sectors when it comes to understanding and embracing the sustainability…
CMOs embrace data ethics but firms need to catch up
Marketers are waking up to the fact that being compliant with data laws is no longer enough, with the vast majority…
Top brands act to fight unfair data processing contracts
The world’s top brands are scrabbling to ensure they are not forced into sign one-sided and unfair data processing agreements…
Top brands ‘draw line in sand’ over online ad shambles
The world’s top brands – which just so happen to be the biggest online advertisers, too – have issued their…
Top brands boost in-house teams over online ad fears
Many of the world’s top brands are taking matters into their own hands when it comes to governance of online…