WPP unveils global ‘data ethics’ company Choreograph
WPP has finalised details of its new global data company – first revealed over a month ago – which is designed to…
Wunderman Thompson
Consumers expect brands to lead war on planet’s woes
Sceptics of the Covid “new normal” think again; post-pandemic, consumers have an appetite to change the way they live, learn,…
Wunderman chief joins Valtech to lead Euro expansion
Valtech, the global digital agency with more than 3,500 employees but a low profile in the media, has raided Wunderman…
Wunderman unveils adtech solution to replace cookies
Wunderman Thompson has joined the stampede to devise new adtech solutions to replace brands’ reliance on third-party cookies, by launching…
WPP pools insight units for data-driven marketing boost
WPP has hatched a plan to invest more than $200m (£146m) to build a new data operation housed within media…
Wunderman boosts mobile commerce with Scots firm
Wunderman Thompson is aiming to beef up its mobile commerce offering to clients with the acquisition of NN4M (No Need…
Aldridge back with Lexus as Wunderman nets CRM task
Luxury car brand Lexus has pulled its CRM account out of Publicis’ Digitas and handed the business to Wunderman Thompson,…
Wunderman recruits ECD as deputy for ‘legend’ Aldridge
Wunderman Thompson has finally recruited an executive creative director to file the role left vacant for 18 months, hiring Bartle…
Wunderman bags DMA Awards grand prix for BT Sport
Wunderman Thompson has walked off with the top prize at the DMA Awards, scooping the grand prix for the first…
Wunderman hires Richards to beef up senior data team
Wunderman Thompson UK has boosted its senior data team with the appointment of Dentsu Data Labs’ Steve Richards as UK…