Wunderman boosts mobile commerce with Scots firm

mobileWunderman Thompson is aiming to beef up its mobile commerce offering to clients with the acquisition of NN4M (No Need 4 Mirrors) for an undisclosed sum.

Launched in 2005 by former Intergence Systems chiefs Jonathan Heap and Carolyn Burnett, with ex-Jaeger and Mothercare general manager Lorraine Howard, the consultancy is headquartered in Edinburgh and has a staff headcount of about 50.

It delivers ecommerce mobile applications across multiple markets and regions, with a client list that includes Selfridges & Co, Saks Fifth Avenue, Karen Millan, Nestlé, JD Wetherspoon and River Island.

The company specialises in mobile solutions that span multiple touchpoints, including smartphone, tablet, apps and in-store experiences and builds bespoke apps to help clients advance their channel strategy and support customers in the places they want to interact.

NN4M will form part of the global ecommerce consultancy Wunderman Thompson Commerce, boosting its commitment to delivering effective cross-channel engagement platforms.

Wunderman Thompson Commerce UK chief executive James Westoby said: “The acquisition of NN4M allows us to take a significant step forward in delivering our long-term cross-channel strategy. Adding additional mobile expertise will substantially strengthen our online multichannel offering and allow us to deliver evermore sophisticated and powerful solutions on the most advanced app platform in the market.

“It also puts us in a strong position to inspire client solutions that support blended digital and store journeys, creating hybrid experiences that offer engagement across the customer journey.

“With striking similarities across our working cultures, target customers and technology capabilities, NN4M offers a perfect fit for us – and we are hugely excited to continue our respective journeys together, providing brands and retailers with a best-in-class, experience-driven commerce offering.”

NN4M chief technology officer Heap added: “Our acquisition by Wunderman Thompson, with its reputation for innovation and excellence, offers a fantastic opportunity for NN4M to build on its success within the commerce sector. As the digital economy continues to drive forward at ever increasing speeds, we are thrilled to be part of an exciting online retail future.”

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