Deliveroo Media is offering up its Order Tracker page to programmatic advertising for the first time, which the company claims is one of its most visited sites, with consumers checking the page up to six times for each order.
Available through Google Ad Manager, across four of Deliveroo Media’s key geographies – the UK, France, Italy and the UAE – advertisers can now purchase post-checkout ads on via Programmatic Guaranteed deals.
These can be activated directly from advertisers’ existing DSP, including Display & Video 360, The Trade Desk and Amazon DSP providing greater access and buying flexibility.
As Deliveroo Media continues its investment in innovation to benefit advertisers, two further new features are set to launch in the coming months.
“First Party Audiences” will enable advertisers to combine the reach of the Order Tracker ad surface with Deliveroo’s first-party audience segments, allowing brands to reach the customers who matter most to their campaign.
The second, “Cuisine Signals”, adds a new layer of real-time contextual targeting, available only through programmatic buying. This tool enables advertisers to tailor advertising to the exact type of food a customer has ordered. For example, a travel brand advertising a holiday in Italy could choose to advertise in the context of Italian cuisine.
Deliveroo and Wolt global head of advertising Catalina Salazar said: “Programmatic is where advertisers and agencies already spend their time, and increasingly their budgets. By making our highest-reaching ad space available through Google Ad Manager, we’re removing the friction between where brands want to buy and where their customers demonstrate intent and engagement, giving them guaranteed, high-attention moments at scale.”
Deliveroo Media launched in 2025 and now sits alongside DoorDash and Wolt as one of the fastest-growing commerce media networks globally, reaching over 56 million monthly active users across more than 40 countries.
To mark the launch of programmatic ads, Deliveroo Media is offering media agencies and non-endemic advertisers in the UK, France, Italy and the UAE 20% off local rate cards on programmatic campaigns booked between July and September 2026.
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