Clarks kicks off 'back to school' advertising stampede

With the kids breaking up for their summer holidays, it means only one thing – the launch of a swathe of “back to school” campaigns, with shoe retailer Clarks one of the first out of the blocks.

Designed to capture the excitement of the season, “Jump into Clarks” combines music, nostalgia and storytelling to celebrate the quality, comfort and durability Clarks is best known for, while showcasing its most value-driven and accessible back-to-school offering to date.

This includes selected school shoes from £25, alongside a limited-time promotion allowing families to buy two children’s pairs and receive a third pair at half price.

Devised by Exposure, the activity is running across TV, social media, owned digital channels and in-store.

At the heart of the campaign creative is a playful reimagining of Kris Kross’ 1992 hit Jump, with updated lyrics celebrating Clarks’ school offering. Starring young talent from the brand’s home county of Somerset, the campaign is designed to capture the energy and excitement of the season through bold, energetic storytelling.

Earlier this year, independent YouGov research named Clarks the UK’s favourite school shoe brand among parents surveyed, with the brand also ranking highest for trust, quality of materials, durability and fitting across leading competitors.

Clarks chief product officer Dawn Porto said: “We know families are looking for great value, but they don’t want to compromise on quality. Our school range is designed to deliver both, giving parents more choice than ever before while staying true to the comfort, durability and expert fitting Clarks is known for.”