Digital sounds death knell for ‘consumers’
Our recent research into the use of social media during this summer’s civil unrest shows the medium is revolutionising breaking…
Articles by DecisionMarketing
EU court ruling threat to Adwords
Companies buying trademarked keywords for use on search engines to advertise rival services could be in breach of European law,…
Concerns stall online grocery sales
The online grocery market might already be worth upwards of £5bn a year – accounting for 3% of the overall…
Virus attack ‘cost SABMiller £7m’
SABMiller, the company behind Foster’s, Peroni, and Coors Light, has revealed how a computer virus cost it over £7m after…
Experian launches mobile service
Brand owners will now be able to check the accuracy of customers’ mobile phone numbers at the touch of a…
War game ad gets the all clear
Complaints that a responsive TV ad for the Battlefield 3 video game, featuring scenes of large guns, rocket fire and…
Sky IQ develops raft of services
BSkyB’s customer intelligence unit, Sky IQ, has launched a suite of new marketing services and signed a strategic partnership with…
Firms ‘fail to track social activity’
Social media marketing may have been adopted by nearly all businesses but the vast majority are in danger of blowing…
Postie set fire to ‘junk mail burden’
A rogue postie has been handed a six-month suspended sentence for burning thousands of items of direct mail – including…
Tributes pour in for WWAV chief
The direct marketing industry has paid tribute to former Grattan chief Gordon Brown – a key figure in the launch…