Articles by DecisionMarketing

The catalogue and e-commerce industry is calling on Brussels to scrap proposed changes to the Consumer Rights Directive, which could…

Marks & Spencer’s end of year results have been boosted by a 31 per cent rise in online sales, with…

Client marketers are being given a helping hand in understanding the quickly evolving digital marketing sector with the publication of…

Sony is warning its shareholders that a predicted quarterly profit has turned into a projected ¥260bn (£1.97bn) loss, following the…

Financial firms are failing to fully protect confidential customer information, according to a study, which claims the vast majority use…

Dunnhumby, the data company credited with being the driving force behind Tesco’s meteoric rise, has acquired a social marketing company…

Paddy Power is exploiting the furore around super-injunctions with a highly personalised tongue-in-cheek email campaign to its customer base, claiming…

Google is facing fresh claims that the US authorities repeatedly warned the company it was running ads from illegal online…

Footwear giant Crocs is launching an interactive marketing campaign to conconver thousands of the company’s 50,000 Facebook “fans” into email…

Salesforce.com has posted a 97 per cent fall in profit since last year, showing the high cost of its acquisition…