Virgin Holidays hires 02 DM boss
Virgin Holidays has lured O2 direct marketing chief Sam Otter to head up its loyalty and customer insight operation. She…
Articles by DecisionMarketing
Feeling fit? Sign for MAA triathlon
The MAA Marketing Industry Triathlon is now open for entries for this year’s race at Dorney Lake, Eton on Friday…
Young want ‘mobile phone cash’
Some 63 per cent of 18- to 34 year-olds would be happy to use their mobile phones to make purchases,…
Is your brand safe on a comparison site?
Back when financial price comparison sites first set up shop, brands were falling over themselves to sign on the dotted…
Public ‘don’t trust comparison sites’
Price comparison websites, such as Go Compare and Moneysupermarket, are among the least trusted when it comes to handling customer…
The thong remains the same…
The old saying that “if you can remember the Sixties, you weren’t really there” is just as relevant to the…
L’Oréal Group hands CRM to Gyro
L’Oréal is understood to have appointed GyroHSR to handle the cosmetic brand’s UK CRM business – worth £20m, according to…
Channels develop, but ROI remains king
Remember the old days? The days when ad agencies made TV ads, DM agencies put ads in envelopes and SP…
Real story behind that Apprentice ‘app’
Last week’s episode of The Apprentice was a lesson in app development, but not in the way that the producers…
IPA backs Berlin MBA for women
The IPA is backing a new scholarship aimed at boosting the expertise of senior women in agencies, by supporting the…