20m ‘risk contactless payment fraud’
Fears are growing over the security of contactless payment schemes following claims that the 20 million people in the UK…
Articles by DecisionMarketing
Banks top ‘data hall of shame’
Banks have taken prime place in the data hall of shame at the Information Commissioner’s Office (ICO) after being the…
Burlesque Busty bids bye-bye
First the good news. At last I have secured a lucrative contract and will soon be literally rolling around in…
Plotting through paid search minefield
Paid search used to be fairly simple: in essence, campaigns revolved largely around keywords and ad text. However, in 2012…
Brands face site ‘name and shame’
Brand owners which do not do enough to keep their online data secure are to be named and shamed, after…
National Trust to pool DM account
The National Trust has kicked off a direct marketing agency review as part of plans to pool its business into…
Cookies law to cost UK firms £10bn
The new EU cookies law – due to be implemented in less than four weeks – could cost UK firms…
LV= begins digital account review
Insurance brand LV= is talking to agencies about its digital marketing account as part of a review of the business,…
Affiliate sites face OFT crackdown
Affiliate marketing firms must ensure product reviews and endorsements running on linked sites are from legitimate customers – or at…
Red or Dead chief to chair DMAs
Red or Dead founder and renowned British designer Wayne Hemingway has been appointed chair of judges for the 2012 DMA…