Charities tread fine line on marketing
Consumers trust charities more than any other business sector to handle their data safely but more than half would stop…
Articles by DecisionMarketing
Small print cock-up halts Virgin ad
A Virgin Media press ad has been banned after the advertising watchdog ruled that the “small print” at the bottom…
Firms face fresh spam filter threat
Marketers who fail to get to grips with new spam-blocking filters are at serious risk of failing to deliver emails…
Charities offered £60k data bursary
Data management consultancy and services firm The REaD Group is launching a £60,000 ‘charity data bursary’ with the aim of…
MEC hiring boosts analytics team
Media agency MEC has bolstered its analytics and insight team with the appointment of former Deloitte and BSkyB man Jonathan…
‘Mavericks’ wasting marketing spend
Marketers stand accused of wasting their budgets through maverick practices, according many of Europe’s top procurement professionals, while more than…
Pulse boosts senior creative team
Pulse Group is continuing to expand its creative offering – following the appointment of Rapp duo Magnus Thorne and Paul…
Callcredit unveils ‘Define’ dataset
Callcredit Marketing Solutions and sister firm The Trading Floor have launched what they claim is “the most granular, most accurate…
Alan Carr: Give kids call centre jobs
Comedian Alan Carr claims he has the solution to getting the UK’s 1 million unemployed youngsters into the workplace –…
Union blasts postal sell-off ‘disaster’
Privatisation of Royal Mail would be a “disaster” for the postal industry, according to the Communication Workers Union, which has…