Next triggers twitterati backlash
Retail giant Next is facing the wrath of the twitterati after a single customer complaint about a late delivery triggered…
Articles by Charlie McKelvey
Google: massage search at your peril
Brands which attempt to manoeuvre up Google’s search rankings by paying online publishers to post links about them have been…
Time to bed down mobile strategy
As the mobile world descends on Barcelona for this week’s MWC event, for most people the mobile phone is now…
Hackers ‘hide in search not porn’
Consumers are far more likely to infect their computers by using a search engine than a pornographic website, according to…
Junk mail claim can’t spare postie
A postie has been jailed for eight months after being found guilty of destroying almost 30,000 letters, despite trying to…
Busty takes on Europe – and wins
Now I may well get into a lot of trouble for writing this week’s column but there’s been something I’ve…
EU laws will give firms ‘advantage’
Protests over the new EU data laws have been likened to the car industry’s resistance to green measures, with one…
Twitter trials lead-gen ad plan
Twitter is testing a new advertising scheme that could give direct marketers a way to generate customer leads directly from…
All talk, no action on data quality
The message that data quality is crucial to any business has at last got through; sadly, many companies are still…
Review: Cavers on…Smoking Kid
The great thing about our 24/7/365 connected world is the ability to see some stunning campaigns from around the world…