CMA bolsters war on illegal cartels with MSQ campaign
The Competition & Markets Authority (CMA) is ramping up its offensive against cartels with a new digital campaign aimed at…
Articles by Charlie McKelvey
Hiscox uses realtime attacks to push cyber insurance
Specialist insurer Hiscox is using realtime cyber attacks in the creative for its latest advertising campaign as part of a…
Analytics has the X-factor but firms lack culture club
Data analytics is continuing its inexorable rise as a driver of business strategy, boosted by the uptake of big data,…
Divine intervention to boost Government digital strategy
Rural communities could soon be thanking the Almighty for improved digital connectivity following a pact between the Government and the…
Bonding session blows away those Valentine’s Day blues
“Love is in the air, everywhere I look around. Love is in the air, every sight and every sound.” Yeh…
Data fears dominate in fresh call for adtech crackdown
In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…
Call for Government action to explain GDPR to public
The Government is being urged to launch a major consumer awareness campaign to explain how GDPR will affect privacy rights,…
Pharma giant Perrigo hands digital overhaul to Brass
Perrigo UK, the pharmaceutical giant behind brands including Solpadeine, Nytol and Niquitin, is overhauling its digital strategy with the appointment…
Double appointment boosts Merkle EMEA senior team
Data-driven marketing agency Merkle is continuing to bolster its senior customer experience team with two new recruits, amid ambitious plans…
Lida poaches ‘star’ Golik from Rapp to head up creative
Lida has gone for a big name signing to succeed chief creative officer Trefor Thomas by luring Rapp group ECD…