Direct mail comes out of silo with Jicmail audit launch
The direct mail industry has received yet another boost with the official launch of the ABC-style measurement scheme – first…
Articles by Charlie McKelvey
Arcadia to boost marketing with Big Data for Humans
Arcadia Group is aiming to beef up its customer insight strategy across the Topshop, Topman and Wallis retail brands by…
Customer backlash forces Tesco to delay Clubcard cuts
Tesco has been forced to put back its Clubcard rewards overhaul following a customer revolt, triggered by criticism that the…
Rogue telemarketing chief blocked from closing up firm
The Information Commissioner’s Office has successfully blocked the director of a rogue telemarketing company from winding up the business –…
We all have a legitimate interest in sound GDPR advice
So, at last a bit of welcome news from the ICO. Here it is in black and white in new…
YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…
Opportunity knocks for email but transparency is crucial
Email marketing may have its knockers but the opportunity its offers brands to get their messages in front of consumers…
DM budgets dip again but 2018 could be bumper year
Marketers are more confident that direct marketing budgets will rise this year than at any time in the past decade,…
Marketers still struggling to connect despite data boom
Despite increased sophistication in how marketing data is being collected and used, the sheer volume of data means brand owners…
Ad body scoffs at claims that TV spots make kids gorge
The Advertising Association has hit back at Cancer Research UK claims that youngsters who watch over three hours of commercial TV a…