Customer backlash forces Tesco to delay Clubcard cuts

clubcardTesco has been forced to put back its Clubcard rewards overhaul following a customer revolt, triggered by criticism that the retailer had not given loyalty scheme members prior warning of the changes.
Under the Clubcard Boost rewards programme, customers have been able to get four times the value of vouchers with most partner firms – including Pizza Express, Zizzi, Cafe Rouge and London Zoo – and twice the value of others.
But the changes, which were due to take effect this week, mean the majority of partners will now offer only three times the value of  vouchers.
The company said it had “listened to customers’ feedback” on the timetable and has now agreed to delay the overhaul until June 10 to give shoppers more time to get used to the changes. Tesco said it would inform customers about the decision over the next few days.
The supermarket giant has been slashing its investment in the programme for the past 18 months; in April 2016 it restricted the Clubcard Boost scheme to partner outlets only and just under a year ago it revealed the brand discount coupons, which had been a key part of the Clubcard since it launched over 20 years ago, were being phased out.

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