Industry gets set to hobnob as Matt Hancock moves up
Marketing trade bodies have bent over backwards to welcome Digital Minister Nick Hancock’s promotion to Secretary of State for Culture, Media…
Articles by Charlie McKelvey
Direct mail industry set for boom time under GDPR
The direct mail industry has been handed a new year boost after the Information Commissioner’s Office finally confirmed that companies…
UX and CRM chiefs big winners as firms splash cash
User experience professionals have seen their pay soar by nearly 50% over the past three years, pipping CRM bosses on…
WPP ties Kantar units to create data-driven powerhouse
WPP is beefing up its quest for data marketing budgets by merging four Kantar brands into a new specialist sales…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Lack of transparency piles pressure on programmatic
Fresh evidence has emerged of a crisis of confidence over programmatic buying among top marketers, with the vast majority (80%)…
Companies face data breach class action bloodbath
Companies could face the prospect of major US-style class actions for data breaches – with pay-outs potentially running into tens…
Bring it on and jump aboard the Foxy and Roxy Show
Hellooooooooooo and Happy New Year to all Busty fans from your new gossip queen, Foxy. Judging by Busty’s inbox, and…
Denham acts to allay fears over GDPR D-Day apocalypse
Information Commissioner Elizabeth Denham has lambasted companies using scare tactics to flog “off the shelf” GDPR solutions, insisting that although…
Fetch Media turns tables on Uber in $20m legal battle
Any chance Uber would be able to put its troubles behind it in 2018 have been scuppered by Dentsu-owned mobile…