Fraud busting bank staff save customers more than £9m
An army of bank cashiers who joined the war against so-called “doorstep fraudsters”, who con pensioners out of their cash…
Articles by Charlie McKelvey
Ex-Wunderman UK boss Tansey joins Viking Cruises
Former Wunderman UK chief executive Brendan Tansey is switching client side for the first time in his career to take…
Online industry in dock over covert data capture tactics
The online advertising industry is facing a new privacy row amid claims that brands are being offered personal data from…
It’s another stick up as mailshot nobbles Jack Russell
Consumers might be falling back in love with direct mail but their four-legged friends are finding it hard to swallow…
eHarmony ‘lasting love’ ad dumped over data mismatch
Dating site eHarmony has been forced to rip up an outdoor ad campaign which claimed that its matching system was…
TV ad pushing boob jobs to young mums gets the chop
Cosmetic surgery firm Transform has still not learned the error of its ways after being hauled up by the ad…
Year Ahead: How life under GDPR will benefit us all
2018 promises to be the year when consumers will finally take control of how brands communicate with them. Remember, data…
Open University runs first ‘addressable TV’ ad campaign
The Open University has launched a nationwide “addressable TV” (ADTV) and multi-channel campaign – which taps into prospects’ postcode data…
WPN Chameleon to run charity TV ad to say ‘thank you’
WPN Chameleon has taken the unprecedented step of running a one-off Christmas TV ad using footage from a number of…
The Brand Challenge: How to bring cheer to Greene King
In the third instalment of our Brand Challenge series from KHWS we take a look at struggling Greene King pubs,…