Merkle hires M&A specialist to ramp up acquisitions
Dentsu-owned data-driven marketing agency Merkle has signalled its intention to carry on spending by appointing its first head of mergers…
Articles by Charlie McKelvey
Trefor Thomas steps down at Lida for fresh challenge
Lida chief creative officer Trefor Thomas has decided to call it a day after just 18 months in the role…
Rolls-Royce launches data unit to power up innovation
Rolls-Royce is putting data and analytics at the heart of its business through the launch of a new unit which…
Callcredit taps into AI to fight fraudsters and defaulters
Callcredit has turned to artificial intelligence to tackle fraudulent loan applications as well as potential loan defaulters by using machine…
UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…
House of Fraser wins battle of festive email campaigns
The jury is still out on which brand won the battle of the Christmas TV ads but in the world…
Programmatic fears fail to halt march of the machines
It seems that despite widespread concerns that programmatic advertising is open to fraud, when push comes to shove brand owners…
Gambling ad roasted for branding Loose Women ‘pigs’
An online gambling firm which branded the stars of ITV daytime show “pigs” has been slapped down by the ad…
Final GDPR consent guidance may not be out until April
Anyone banking on the Information Commissioner’s Office providing a pre-Christmas GDPR treat by publishing its final consent guidance for the…
Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…