Click-throughs ‘higher on mobiles’
Mobile ads continue to see significantly higher click through rates than desktop, achieving average rates of 4.8% compared to 3.1%…
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The Lovers’ Guide goes mobile
The Lovers’ Guide, which claims to be “the world’s number one sex and relationships guide”, is moving out of the…
Smartphone ads bombard users
Brand owners running ads on smartphones are ignoring targeting techniques and falling in to the classic ‘junk mail’ trap of…
DMA advises on VAT minefield
The DMA is warning suppliers of print-based marketing products and services that they run the risk of being slapped with…
BBC plots marketing shake-up
The BBC is hunting for an enterprise marketing system as part of plans to slash costs and overhaul its entire…
RSPCA slashes online response
The RSPCA has slashed response times to animal cruelty cases reported online from days down to minutes by adopting a…
Sony legal threat sparks warning
Brand owners are being urged to study the small print of their insurance contracts after one of the companies which…
Post-mark row ‘storm in tea-cup’
The row over plans to introduce a “delivered by Royal Mail’ mark from mid-September has been branded by creatives “a…
Brands ‘failing on contact strategy’
The UK’s top 100 brands are potentially letting down thousands of customers every day by failing to make it easy…
BA boosts data with Trillium deal
British Airways has taken onboard business intelligence (BI) software from Trillium to improve data analysis across the organisation, reshaping the…