Direct, digital up as gloom spreads
Brands owners are increasingly turning to direct and digital marketing to boost sales, according to the latest IPA/BDO Bellwether Report,…
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Check email storage, warns expert
Claims that News International ordered its outsourcing company to delete emails should force all companies to examine how long they…
ASA hits Moneysupermarket again
Price comparison site Moneysupermarket.com has run into trouble with the Advertising Standards Authority for the second time in five months,…
Charities hail cheque scrap U-turn
Charity groups have welcomed the Payments Council’s decision to withdraw plans to abolish cheques by 2018, hailing it a victory…
Trio caged for £3.7m phishing scam
Three men have been jailed for a total of 13.5 years for their part in an attempted £3.7m phishing attack…
‘Nivea Most Wanted’ targets men
Beiersdorf UK is backing a new campaign for its Nivea for Men Sensitive Hydrogel, a moisturiser designed for bearded and…
TMW hires duo for shopper division
Tullo Marshall Warren (TMW) has appointed Dominic Moore and Victoria White as joint heads of shopper marketing, spearheading the division…
O2 boosts location-marketing plan
O2 is expanding its location-based marketing programme for brand owners, with a new scheme called ‘O2 Moments’, which combines a…
Lloyd James achieves DataSeal
Lloyd James has become the latest company to achieve the industry’s DataSeal, one of only 20 DMA members to have…
Analytics boosts Asos sales 140%
Online fashion retailer Asos has witnessed a 142% growth in sales over the past year by using customer Web analytics….