Dick Bloomfield departs G2
G2 business development director and DM industry stalwart Dick Bloomfield has left the agency to pursue “new opportunities” in the…
News
Fitness First blitz gets 2,690:1 ROI
O2 claims to have generated revenues of more than £385,000 for gym chain Fitness First using its location-based marketing programme….
Burnett: Complaints help charities
Ken Burnett, one of the founding fathers of charity direct marketing, has claimed that charities should aim to generate at…
Social sites “moaners’ megaphone”
Social networks have been dubbed “the moaners’ megaphone” on the back of a new study which shows the vast majority…
OFT bars ‘violent’ debt company
The OFT has revoked the licence of debt management company Parkgate UK, after it sent a threatening letter – including…
Millner: Lavish spending hurt us
Iris co-founder Ian Millner has admitted that a £10m interest free loan the agency secured from Bank of Scotland sparked…
Agency chiefs see earn-outs soar
The agency earn-out is alive and kicking, according to industry adviser Results International, which has revealed four deals it secured…
BBC blasted for ‘evil mail’ claim
The DM industry has launched a robust defence following BBC One’s Panorama last night which claimed all direct mail –…
Reader’s Digest gets £3m injection
Reader’s Digest is to receive an extra £3m cash injection from Better Capital as part of plans to transform the…
Industry braced for mail exposé
The direct marketing industry is bracing itself for a new onslaught on the back of a BBC Panorama programme airing…