‘Forget Facebook in Eurozone’
Brand owners planning pan-European social media campaigns must beware the great divide between consumers in the different countries, especially as…
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Card fraud dives to 10-year low
Fraud losses on UK credit and debit cards have plummeted to a ten-year low, according to the UK Cards Association,…
Waitrose ‘no threat to Ocado’
Waitrose has rejected claims that it is threatening its partnership with delivery service Ocado after revealing its new £10m website,…
ASA rejects BT Wi-Fi ad ban
The Advertising Standards Authority has given the all-clear to a BT ad promoting the company’s Wi-Fi service, despite depicting people…
ICO: ‘Wake up to new cookie laws’
Brand owners which operate websites in the UK have been warned to ‘wake up’ to looming new EU legislation, which…
Virgin Atlantic overhauls rewards
Virgin Atlantic is to relaunch its social travel community site, www.vtravelled.com, by rewarding Flying Club members using video gaming techniques….
Brands ‘in dark over email waste’
Some 88 per cent of marketers don’t know how much of their digital marketing budget they are wasting on non-delivery…
ONS faces fresh Census backlash
The Office for National Statistics (ONS) is facing a new headache following a fresh call for consumers to boycott the…
Rapp nets £35m Intel rival brief
Rapp has scooped the £35m integrated marketing account of Intel’s main rival – Advanced Micro Devices – after beating OgilvyOne…
‘Paltry’ prices for personal data
The predicted stampede of consumers rushing to sell their personal data to marketers may never materialise after it was revealed…