Data Act jitters build as firms face race to get in shape
The Data (Use & Access) Act 2025 might already be on the Statute Book but the Law Society of England…
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Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
Findmypast hires agency to step up assault on Ancestry
UK genealogy service Findmypast is aiming to step up its challenger brand strategy with the appointment of a new agency…
Sainsbury’s ramps up price promise with new TV blitz
Sainsbury’s is continuing to challenge what it sees as misconceptions over its pricing strategy with a new value campaign, which…
Ecommerce shake-up ‘could generate £7bn in exports’
Ministers are being urged to implement a new ecommerce blueprint which it is claimed will supercharge UK small business exports…
£380m Govt plan to boost agencies but SMEs cry foul
UK agency body the IPA has joined the Advertising Association in throwing its weight behind the Government’s Industrial Strategy &…
Spend, spend, spend: Brits seek solace at the shops
The cost of living crisis might stil be raging but Brits are maintaining strong spending power, with nearly two-fifths (38%)…
Lack of loyalty investment fuels mass discounting hell
Too many brands are still failing to implement personalised loyalty programmes when it comes to promotions, meaning they are stuck…
Which? drafts in Zizzi chief as new head of marketing
Consumer organisation Which? has raided the Zizzi Restaurants chain to appoint a new chief marketing officer to effectively succeed director…
AA hails Cannes haul as Govt reveals creative strategy
The UK advertising industry might have had to wait for a late spurt of awards at Cannes Lions, but it…