Škoda goes nuts for inspiration to launch the Elroq SUV
Škoda has drafted in a cast of chipmunks, raccoons and hummingbirds to launch the Elroq model, its first electric compact…
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Influencers driving luxury shoppers to social commerce
Luxury shoppers are increasingly turning to online influencers for advice before they bag their fashion and beauty items, with exclusive,…
Joan London boosts top team with senior leadership duo
Independent agency Joan London has expanded its senior team with the appointment of Flora Joll as strategy director and the promotion of Graeme…
ICO seeks answers from DeepSeek as privacy fears grow
The UK Information Commissioner’s Office has finally joined the list of regulators investigating the controversial Chinese AI developer DeepSeek, amid…
Netflix expands programmatic ad trials in EMEA region
Netflix is boosting its programmatic offering in beta in the EMEA region, in a move designed to provide more buying…
Brits getting trim in the gym as fitness spending soars
The “new year, new me” mindset is well and truly alive and kicking with UK consumers, with health-conscious Brits swapping…
Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family
Ikea is overhauling its loyalty scheme by bringing in a points-based system for the first time, while enhancing its mobile…
Havas Entertainment rebrands to join Arena Network
Havas Media Network UK is rebranding its culture-first agency Havas Entertainment as Arena Media UK, becoming the UK arm of…
Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
Man City signs Publicis Sapient as global digital agency
Manchester City FC has signed a multi-year global partnership with Publicis Sapient, to support the club’s ongoing digital transformation strategy,…